This site was built for Nashville based freelance seamstress Rachel Swayne. Rachel's business name, Alter My Heart, had been her instagram name for years, and after deciding to go freelance, I created a logo based around the name's concept. The site relies heavily on images of Rachel's previous work and testimonials that educate readers on the benefits of a fitted dress. Rachel needed a responsive site that is adaptive to mobile devices since most traffic comes from mobile users.
- Responsive- It was very important that Rachel's site be responsive as most of her potential clients would most likely come from mobile users coming to the site via Facebook.
- Leads - The site's main purpose is to showcase previous work by Alter My Heart and convert viewers into informed potential customers who see the need for a fitted dress.