payUSAtax.com
Project Overview
The Task
Value Payment Systems (VPS) is an online payment processor mainly focused on government partners. VPS was in need of a complete updated redesign to their main revenue product, the federal tax online payment portal, payUSAtax.com. While adhering to very strict IRS rules, the site needed to transition from separate desktop and mobile versions to a cleaner, mobile-first responsive HTML5 version.
MY ROLE
UI designer and Front-end developer
Goals
- Remove unnecessary user pain points that increased the site’s bounce rate
- Increase the number of new users unfamiliar with the product who complete their payment transactions, generating more revenue
- Update front-end code to mobile-first responsive design
- Replace all applicable images with modern SVG images
TOOLS
Adobe Illustrator CC (Wireframes and UI Design), InVision (Prototype), Brackets (Coding front-end)
CHALLENGES
- Since payUSAtax is VPS’s main source of revenue, there were several stakeholders with differing opinions on UI and functionality
- Numerous strict rules enforced by the IRS on all the web app’s text and functionality
SOLUTION
One of the main problem with the existing product’s design was the way the user selected their specific federal tax payment type. The old design featured a confusing set of buttons and dropdown selections. These were replaced with simple, more intuitive dropdowns split between two pages for clarity. The website was built using the Bootstrap framework, but was heavily tweaked in order to give it a more modern look than the slightly dated Bootstarp UI.
RESULTS
With the user’s pain point of a confusing tax type selection removed, entry into the payment process became much easier. This resulted in a reduced bounce rate in the first step. The number of users who successfully processed a payment using the updated UI grew nearly 10,000 over than the previous year (the highest volume in five years).
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